LG and Google Are Surprised By the High Demand for the Nexus 4

Google’s first smartphone hit the market strongly even without LTE. According to CNET UK, the Nexus 4 manufacturer LG find its company is having a hard time meeting the huge market for the new smartphone.

ETrade Supply -- LG Nexus 4

The head of mobile at LG UK Andy Coughlin claimed that the Google Play store has quickly run out of stock for the Nexus 4 because it has “proven extremely popular” and added that his company was “working closely with Google to ensure that those who wish to purchase a handset are able to do so.” And he said both LG and Google have been surprised by the high demand for the Nexus 4, as he said that “LG supplies product quantities against partners’/customers’ (i.e., retailers, operators etc) forecasts” and that “demand via the Play Store has been very high in this instance.”

News From CNET UK